Coverage Patterns of Korean Media on the 18th Presidential Election and their Ideological Implication: A Semiotic and Discourse Analysis on Formats and Contents of Korean TV Coverage

TitleCoverage Patterns of Korean Media on the 18th Presidential Election and their Ideological Implication: A Semiotic and Discourse Analysis on Formats and Contents of Korean TV Coverage
Publication TypeConference Paper
Author(s)Baek, S. G.
Affiliation (1st Author)Dept. of Jour. & Comm. Studies Sungkyunkwan univ., Seoul, Korea
Section or WGPolitical Communication Research Section
DateWed 26 June
Slot CodePOLW3a
Slot Code (Keyword)POLW3a
Time of Session14:00-15:30
RoomHG22
Session TitleThe discourse of politics
Submission ID4602
Abstract

The purpose of this study was to figure out coverage patterns of Korean media on the 18th presidential election and discuss societal, political and ideological meanings in Korean society. The presidential election had various meanings in Korean society such as ‘possibility of selecting the first female president in the Korean political history’, ‘severe ideological conflict between conservative groups vs. progressive ones’, ‘absolute struggle between the rich and the poor’, ‘conflict of locality between the East and the West’, ‘different policy of anti-North Korea vs. pro-North Korea’, etc.In order to attain the purpose of this study, the author consisted four research questions; that is, ‘what were coverage patterns of Korean media on the 18th presidential election?’, ‘what kinds of formats and contents such coverage patterns had?’, ‘what kinds of discourses they tended to produce?’ and ‘what sorts of societal, political and ideological implications they had in the Korean society?’ He selected news programs of three TV stations such as KBS 1-TV, SBS TV and MBC TV as main research objects, and collected news items about the 18th presidential election from Aug. 20, 2012 over the voting day, Dec. 19, 2012 to Dec. 22, 2012. The news items were divided into linguistic representations and image ones, and analyzed by semiotic and discourse analyses, especially, with Semiotic Network Analysis (SNA) and Discursive Structure Analysis (DSA) of Baek’s.As results of this study, it was firstly found that the Korean media covered the 18th presidential election under the absolute Horse-race Journalism, just to focus on who would be winner. Secondly, they paid attention to electoral strategies of two main candidates and parties more than their policies. Thirdly, they did not figure out differences between two candidates as well as between two rivalry political parties. Fourthly, they produced many kinds of dichotomous discourses such as ‘ideological conflict between the ruling party and the oppositional party’’, ‘gender competition between a female candidate and a male candidate’, ‘conflict of social welfare between for the poor and for the rich’, ‘local conflict between the East and the West’, ‘competition for the past history between daughter of the former dictator and follower of the former suicidal president’, etc.In short, it was concluded that Korean televised coverage led to produce various conflict discourses about gender, class, generation, locality and ideology in the Korean society. Through these discourses, the Korean society should be divided completely into two groups.

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