Media Use Divide, Social Divide and Cultural Life Divide: A Panel Study on the Relation between Media Capital and Cultural Capital in the Korean Society

TitleMedia Use Divide, Social Divide and Cultural Life Divide: A Panel Study on the Relation between Media Capital and Cultural Capital in the Korean Society
Publication TypeConference Paper
Author(s)Baek, S. G.
Affiliation (1st Author)Dept. of Jour. & Comm. Studies Sungkyunkwan univ., Seoul, Korea
Section or WGPolitical Economy Section
DateSat 29 June
Slot CodePES3b
Slot Code (Keyword)PES3b
Time of Session14:00-15:30
RoomQ218
Session TitleMedia Uses, Social Divide and Cultural Capital in Korea
Submission ID4890
Abstract

The purpose of this study was to investigate relations among media capital, class capital, and cultural capital in Korea. The media capital was defined as media uses and accessibilities such as uses of newspapers, magazines, terrestrial TVs, Cable TVs, PC, Mobile phone, Smartphone, Internet, etc. The cultural capital consisted of three capitals such as ‘objectified cultural capital’, ‘institutionalized cultural capital’ and ‘embodied cultural capital’. The social capital was mainly based on the educational capital.In order to attain the purpose of this study, the authors attempted to set a national-wide online surveys under the governmental funded project titled as ‘Media Use and Social Divide’. It was supported by a well known research agency named as ‘the Embrain’. They collected data from Feb. 20, 2012 to March 31, 2012 with the Quota Sampling based on age, gender, education, income, job, location, etc. The total number of sample was 2,838 which ranged from age 14 to 69 with online surveys and face-to-face surveys.As results of this study, it was firstly found that cultural expenditure was mainly dependent by job, class, level of education and range of income. Secondly, the objectified cultural capital such as keeping music albums, paintings, books, artworks, etc was related with uses of TV, PC Internet Mobile Internet. Thirdly, the institutionalized cultural capital such as movie, classical concert, museum of arts, etc. was closely correlated with uses of TV, PC Internet and Mobile Internet. Fourthly, the embodied cultural capital such as ‘affordability of cultural products’, ‘proximity to reside’, ‘aesthetic completeness’, ‘expert critic for the artworks’ etc. was meaningfully connected to use of TV, PC Internet and Mobile Internet. Fifthly, cultural consumption genres, that is, expenditure on buying books, CDs, DVDs, concert tickets, etc. were preferably dependent by level of income.Through this study, it was concluded that media capital and cultural capital was strongly correlated with social capital, especially social divides. In short, the social capital influenced the media capital, and then the media capital impacted the cultural capital in the Korean society

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