Preferred and negotiated memories of foreign and national films exhibited in a Mexican Northern town during the 1930s-1960s

TitlePreferred and negotiated memories of foreign and national films exhibited in a Mexican Northern town during the 1930s-1960s
Publication TypeConference Paper
Author(s)Lozano, J. - C., P. Meers, and D. Biltereyst
Affiliation (1st Author)Texas A&M International University
Section or WGAudience Section
DateFri 28 June
Slot CodeVISF1a
Slot Code (Keyword)VISF1a
Time of Session9:00-10:30
RoomHelix - The Gallery
Session TitleGlobalization and World visual order
Submission ID5478

Empirical research on the readings of television programs and of films has tended to focus on the contemporary exposure of different types of audiences to different types of contents and genres. The study of memories and recollections coming from past consumption of media contents, however, has not been as frequent and as comprehensive in audience research, despite its potential value to gather long-term evidence of the accumulated readings and meanings attached by audiences to specific types of contents or media experiences. By analyzing the recollection and memories of 28 Monterrey respondents 65-years-old or older about foreign and national films seen when they were kids or youngsters, the paper evaluates their degree of acceptance, negotiation or rejection not of single movies but of types of films according to their origin (American, European or Mexican) or genre. Unable to remember titles or whole plots of specific movies, respondents were able to talk passionately and comprehensively about whole sets of films or about movies starred by their favorite foreign or national actors or actresses and share clear and direct perceptions and opinions about them despite the long time that had passed. Most comments about either American or Mexican films showed naïve or sophisticated acceptance of the films and stars, and only a few expressed some degrees of negotiation and critical distancing. The paper concludes with a discussion of the methodological implications of studying readings of films seen in the past and stress the need to contextualize those with the wider context of cinema-going and the social and cultural mediations of audience members.

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