Sponsorship actions in the public sector: Brazilian procurement and contract law

TitleSponsorship actions in the public sector: Brazilian procurement and contract law
Publication TypeConference Paper
Author(s)Cabral, M. de A.
Affiliation (1st Author)Company: Brazilian Development Bank University: Fundacao Getulio Vargas
Section or WGLaw Section
DateThurs 27 June
Slot CodeLAWT3b
Slot Code (Keyword)LAWT3b
Time of Session14:00-15:30
RoomC165
Session TitleRepresentation and Policy-Making
Submission ID6507
Abstract

 This paper addresses issues related to cultural sponsorship in Brazil, focusing in the public sector, in the context of social communication actions under the Act 866 (Bidding Acts and administrative contractions) and Federal Law of Cultural Incentives - also known as Rouanet Law is the law that institute public policies for national culture -and what does the current crisis and emerging shifts imply for the regulations and policy structures and concepts and models across communication studies fields.The development of sponsorship actions in Brazil, in general, has been undergoing significant transformations that greatly reflect on the amount of resources allocated to the activity.In fact, to think of culture in Brazil today, imposes, without a doubt, a reflection on the cultural sponsorship practiced in recent years. Maybe we can even affirm that few times has the subject been so much in evidence, whether in the media, whether in the academic field, as is notorious the relevance gained by the Ministry of Culture in the political scene during the two terms of the Lula government.The growth of cultural sponsorship in the country is remarkable, especially, dating from the early 1990s, with the establishment of some of the main tax incentive laws. In data released by the Ministry of Culture (MinC), attention is drawn to the volume of sponsorship encouraged in 2011, totaling US$ 1,27 billion. It gains even more attention if we think that only ten years before this sum didn´t reach US$ 300 thousand.On the other hand, attention is also drawn to the increasing number of projects submitted in recent years to receive permission from the Ministry of Culture (MinC) to raise funds within the Rouanet Law, going from 7163 in 2003 to 14063 for the total of projects in 2011, reflecting increased production of cultural projects.Evidence of this work counted, initially, with a collection of data regarding normative documents, regulations, and legislation involving crafts sponsorship in relation to sponsoring companies, the regulatory and inspection bodies and SECOM - Communication Secretariat of the Governmental Presidency. Furthermore, in a second step, 8 interviews were held in depth in qualitative form, in a single stage of research.Also, as part of the presentation, we show how a sponsorship action takes place (direct, with one´s own resources, or indirect, with funds under tax incentive laws), the survey of the main mechanisms of support and funding, with emphasis on fiscal law stimulus; forms and criteria for project selection, treating the issue of regulations of public selection, and some considerations on the evaluation forms of sponsorship, as well as society's access to information related to public investment in this type of sponsorship.
Keywords: Sponsorship, public management, information access.

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