Taking a closer look at Portuguese newsrooms and NGOs: the use of ethnographic research

TitleTaking a closer look at Portuguese newsrooms and NGOs: the use of ethnographic research
Publication TypeConference Paper
Author(s)Cerqueira, C.
Affiliation (1st Author)Post-Doctoral Fellow CSRC - Communication and Society Research Centre, University of Minho, Portugal
Section or WGGender and Communication Section
DateFri 28 June
Slot CodeGENF1a
Slot Code (Keyword)GENF1a
Time of Session9:00-10:30
Session TitleEthnography, audiences, gender and feminism
Submission ID6768

Panel: Ethnography, media, gender and feminisms: challenges in the field
In this presentation we discuss the importance of the ethnographic research for feminist media studies, based on a research that we are conducting in Portuguese newsrooms and non-governmental organizations (NGOs). The central goal of our project is to create in-depth and contextualized knowledge of news production routines, and of the communication strategies of NGOs that operate in the field of citizenship and gender equality. Firstly, the newsroom ethnographic study aims to understand the intricacies of everyday news coverage, including the newsworthiness criteria observed, scheduling and the framework which is made up of themes related to citizenship and gender equality, the chosen sources, the protagonists of the narratives and the images selected. These aspects contribute to a whole that is embodied in the contents that reach the public(s). The second analysis axis aims to understand NGOs, since our concern is not solely focused in the news production domain, but also on the role bestowed on communication within groups that work in the field of citizenship and gender equality, ie, with intersectional concerns (ethnic issues, gender identity, poverty, age, among other issues). In this sense, it seems essential to instruct the civil society organizations, including NGOs that struggle to promote citizenship and gender equality, towards a more professional communication with the media, lest they run the risk of their messages not getting across the filters for not being perceptible and constructed in accordance with the values defined as fundamental by the journalistic culture. Closure or incorrect exposure to the media can work negatively for those who wish to disclose their objectives in the public sphere, which makes this investment crucial. However, a more open position to the mainstream media should not, in our view, be dissociated from the parallel use of social media.

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